City of Launceston was listed as a finalist in the Awards for Excellence at last week’s annual conference of the Local Government Association of Tasmania (LGAT) for its response to the 2016 flood threat.
In June last year Tasmania was confronted by flooding of a magnitude which has not been seen since the 1960s with the North Esk River at Launceston experiencing a one in 300 year event. In response, the City of Launceston launched a digital communications strategy unprecedented in the State’s local government history, using social media channels and in-house video and photography capabilities to provide the community with real time information and updates. It took people behind the scenes of the massive flood response involving officers from across the City's 500-plus workforce.
News provided by the City under this strategy became the preferred information source for the community and local, national and international media, and government agencies. Post analysis showed a combined weekly post reach of 10.2 million on Facebook.